This morning, a start-up company sent their first email to me after a warm introduction from a great former colleague of mine. I was quite positively predisposed to giving this opportunity some close attention, since I think quite highly of my buddy's judgment, and the company's technology put them well within Pangaea's advanced materials mandate.
Like a kid on Christmas, I didn't read the message, but immediately tore off the wrapping paper. The sole attachment to the email was a PDF, which I assumed to be their slide deck presentation, and I was eager to be blown away by the amazing technical and business innovation I hoped to find inside. What could it be!?!?