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Where has the vast majority of cleantech venture capital funding flowed over the last decade? The answer is "trillion dollar markets" such as electricity, fuels, chemicals and building materials. Several prominent cleantech VCs have proclaimed that the immense size of these opportunities offset the investment realities of time, significant CAPEX and entry barriers. Indeed these are massive markets that dwarf the size of cloud computing, SaaS, mobile and social media. But unlike these traditional VC segments, these are commodity markets where the public markets and corporate M&A departments are not used to paying the high margin and rapid growth multiples that have become the foundation of venture capital funding success.

The advanced materials industrial value chain incorporates activities that range from securing input materials to transformation processes into output products with all the supporting functions. Not just intermediate products for additional conversion but all the way to the final product in the hands of the end user. Primary activities include raw materials management, production processes, intermediate products and end-user products. This in turn involves a large array of support tasks, such as supplier control, product design, engineering, research and development, testing and quality management, product qualification, marketing and sales, regulatory compliance, life cycle management, and customer satisfaction. It should be noted that the concept of value chain management received a lot of attention following Michael Porter’s seminal work on "Competitive Advantage: Creating and Sustaining superior Performance". For over a decade, Pangaea Ventures has been building advanced material startup companies and this experience has allowed us to establish some best practice approaches that include industrial value chain management.