The average cost of a 30 second ad during last week’s Superbowl was about $4 million. So when a power outage delays the game for 34 minutes, it’s kind of a big deal. It looks bad for the Superdome, the local utility company (Entergy), the perhaps-not-yet-fully recovered city of New Orleans, the NFL, and for the US at large. CBS was caught off guard and some awkward pauses and transitions accompanied the bizarre turn of events. We can’t keep the lights on at an event averaging over 100 million viewers?