A Minimal Viable Product (MVP), is a new product that can be rapidly developed in order to efficiently test the value proposition with real customers. The ultimate goal is to accelerate the innovation cycle towards creating the real home run. Eric Ries originally outlined this methodology in his book, “The Lean Startup”, and it has inspired the formation of countless software start-ups that can deliver that MVP with pizza-fueled coding marathons. But for companies looking to commercialize products based on advanced materials, there are typically a myriad of technical, commercial, and regulatory roadblocks that make executing on a MVP much more difficult and time consuming. But this concept is too valuable to be ignored by early stage advanced materials enabled companies.